Kuniichi Food Package | Toy Designs
Kuniichi Food Package by Katsunari Shishido

Kuniichi Food Package

Golden A' Design Award Winner 2020

food packaging design, grid composition, nine-unit arrangement, Japanese typography, pattern collection, ultramarine blue, cadmium orange, coral pink, sage green, viridian, golden yellow, teal, rust ochre, cream white ground, botanical motifs, chrysanthemum patterns, leaf illustrations, feather designs, geometric abstraction, watercolor effects, confetti dots, circular forms, organic shapes, contemporary packaging, East Asian aesthetic, systematic branding, visual identity system, surface pattern design, gift packaging, artisanal presentation, warm-cool color contrast, chromatic harmony, rhythmic repetition, textural variety, hand-drawn quality, illustrative style, decorative arts influence, craft tradition, celebratory mood, refined elegance, premium positioning

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.