Simplest Happiness Commercial Animation | Toy Designs
Simplest Happiness Commercial Animation by Yen C Chen

Simplest Happiness Commercial Animation

Platinum A' Design Award Winner 2020

commercial animation, digital three-dimensional rendering, anthropomorphic character design, piglet protagonist, pale rose pink, quinacridone magenta background, terra-cotta orange, metallic gold, cyan blue, celebratory confetti, spiral body configuration, geometric primitive construction, subsurface scattering, contemporary CGI, character animation, festive occasion, abundance symbolism, red envelope packet, golden coins, soft directional lighting, shallow depth-of-field, high saturation, warm color temperature, joyful mood, whimsical tone, playful aesthetic, commercial illustration, brand mascot design, dimensional typography, beveled letterforms, kinetic scattered elements, asymmetrical balance, centralized focal point, smooth matte finish, cartoon appeal, simplified anatomy, spherical forms, ovoid volumes, celebration theme, good fortune motifs, prosperity symbols, approachable character, friendly expression, contemporary digital production, anti-aliased rendering, ambient occlusion, global illumination, cheerful atmosphere, optimistic register, festive composition, visual abundance, rhythmic repetition, curved spiral motif, graduated shadow, translucent quality, vibrant chromatic field, accent color distribution, foreground emphasis, middle-ground protagonist, background typography, spatial layering, entertainment industry, motion graphics aesthetic, frame capture, keyframe composition, appealing design language, universal accessibility, cross-cultural celebration, happiness communication.

The Chinese zodiac in that year is the pig, so Yen C designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. And combine four movies elements into the video. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie.