Cut and Paste Branding | Toy Designs
Cut and Paste Branding by Lisa Winstanley

Cut and Paste Branding

Golden A' Design Award Winner 2021

editorial design, visual identity system, brand collateral, print design, coral orange, ultramarine blue, complementary color harmony, sage green, vermillion red accent, halftone imagery, grayscale portraiture, sans-serif typography, bold letterforms, flat-lay photography, diagonal composition, studio lighting, diffused illumination, paper textures, coated stock, matte finish, booklet design, folded brochure, poster design, die-cut elements, rubber stamp, analog tools, Swiss typography influence, Constructivist color blocking, contemporary graphic design, conceptual wordplay, mathematical motif, fragmented imagery, layered arrangement, scattered composition, warm-neutral lighting, material authenticity, print production, multiple formats, unified identity, typographic repetition, visual rhythm, educational materials, design system, professional collateral, high production value, editorial sophistication, modernist influence, clean geometry

This project toolkit, Cut and Paste: Preventing Visual Plagiarism, addresses a topic that can affect everyone in the design industry and yet visual plagiarism is a topic that is seldom discussed. This could be due to the ambiguity between taking reference from an image and copying from it. Therefore, what this project proposes is to bring awareness to the grey areas surrounding visual plagiarism and position this at the forefront of conversations around creativity.