Golden A' Design Award Winner 2021
wall shelf, modular furniture, accordion structure, folding shelf, gradient color, ombré effect, cadmium orange, vermillion, peach, buff, cream, translucent white, warm neutrals, contemporary design, minimalist aesthetic, Scandinavian influence, Japanese design sensibility, industrial design, product photography, functional sculpture, metal construction, powder-coated finish, hinged mechanism, collapsible furniture, transformable object, human scale reference, profile composition, asymmetrical balance, neutral background, warm gray, diffused lighting, frontal illumination, matte surface, geometric rhythm, vertical striping, chromatic progression, material honesty, tactile contrast, studio photography, clean composition, spatial efficiency, innovative storage, award-winning design, furniture design excellence
When listening to Coldplay's first album, it suddenly occurred to the designer to look up the word parachute. It seems that the name parachute comes combining the Italian parare (to protect) with the French chute (to fall). Yusuke Watanabe thought that was a rather fine name. Yusuke Watanabe tried to think of devices that protect against falling. When in use, the plank for the section being used falls, and hangs there. Their coat, their magazine and more this protects them from falling. The sight of looking down on their parachute from up above is rather pleasing, too.