Yamamotoyama Rebranded Tea Package | Toy Designs
Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa

Yamamotoyama Rebranded Tea Package

Platinum A' Design Award Winner 2021

tea packaging, cylindrical canisters, flexible pouches, rectangular cartons, indigo background, burnt sienna, viridian, teal, burgundy, mauve, ochre, ivory, gold accents, metallic rims, diagonal composition, grid arrangement, crystallographic distribution, Japanese typography, calligraphic script, modern typeface, textured paper, foil packaging, premium design, artisanal aesthetic, heritage branding, contemporary minimalism, warm tones, cool tones, analogous harmony, raking light, ambient illumination, matte finish, subtle sheen, product photography, commercial still life, refined elegance, cultural sophistication, visual hierarchy, typographic discipline, material contrast, tactile quality, sophisticated palette, brand identity system, packaging suite, collection display

Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.