Yamamotoyama Rebranded Tea Package | Toy Designs
Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa

Yamamotoyama Rebranded Tea Package

Platinum A' Design Award Winner 2021

packaging design, product photography, tea canister set, gift box presentation, cylindrical containers, luxury goods packaging, teal turquoise, burnt sienna red, deep navy blue, amber golden accents, vertical calligraphic script, geometric chevron patterning, contemporary minimalist aesthetic, Japanese design influence, bilateral symmetry, split-complementary color harmony, low-key to mid-key tonal range, soft directional studio lighting, neutral cool illumination, smooth matte surfaces, polished lacquered lids, controlled formal composition, product reveal documentation, contained spatial arrangement, shallow pictorial depth, frontal parallel projection, refined material finishes, contemplative mood, sophisticated restraint, cultural elegance, meditative atmosphere, precision craftsmanship, artisanal quality, premium product positioning, nested containment structure, ritual presentation format, intimate scale, reverent handling implication, chromatic restraint, geometric order, material honesty, modernist reduction, heritage craftsmanship signifiers, gift-giving context, ceremonial unboxing suggestion, balanced warm-cool contrast, complementary red-green relationship, tertiary color sophistication, desaturated jewel tones, atmospheric gradient background.

Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.