Golden A' Design Award Winner 2021
alcoholic beverage packaging, laboratory aesthetic, Erlenmeyer flask form, scientific glassware inspiration, amber liquid, warm gold tones, cerulean blue background, terracotta orange surface, complementary color scheme, coral red accent, aquamarine accent, sunflower yellow accent, transparent acrylic case, test tube arrangement, miniature vials, bold X motif, white graphic element, geometric typography, measurement gradations, bilingual labeling, contemporary product design, experimental narrative, gift set presentation, premium spirits packaging, glossy surface finish, crystalline transparency, chromatic progression, split-field composition, still-life arrangement, reflective surface, light refraction, hard edge treatment, precision detailing, playful sophistication, craft beverage aesthetic, modern minimalism, East Asian design influence, high-key lighting, saturated hues, material transparency, innovative form language, experiential unboxing
Mminni-X-Lab is a brandy designed for young people. X means unknown, infinite possibilities, goals and hopes in the design, which represents the exploration spirit of young people. The idea of design inspired by the product concept of towards the unknown and shine. In order to get rid of the traditional idea of brandy and produce a new brand recognition, the design uses unknown and color as the creative point to attract young people.