MG iSmart Infotainment System HMI | Toy Designs
MG iSmart Infotainment System HMI by SAIC and Star

MG iSmart Infotainment System HMI

Golden A' Design Award Winner 2021

automotive interior visualization, human-machine interface design, digital dashboard display, infotainment touchscreen, instrument cluster, steering wheel detail, cockpit composition, mountainous landscape backdrop, golden hour atmosphere, twilight sky gradients, lavender mountain silhouettes, dusty rose atmospheric haze, cerulean blue interface accents, amber weather icons, cyan temperature indicators, charcoal leather surfaces, anthracite interior panels, red contrast stitching, brushed metallic trim, contemporary automotive design, digital product rendering, photorealistic visualization, card-based UI layout, modular widget arrangement, navigation display, climate control interface, media player module, circular gauge design, three-spoke steering wheel, premium automotive aesthetic, aspirational lifestyle imagery, warm-cool color temperature contrast, atmospheric perspective, aerial depth recession, low-key tonal structure, selective luminosity, material texture differentiation, sophisticated information hierarchy, user experience design excellence, accessible interface organization, contemplative environmental context, technological elegance, refined craftsmanship details, harmonious human-technology integration

SAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.