Doritos Rainbow Digital Campaign

digital campaign, smartphone mockup, rainbow spectrum, horizontal stripes, lip motif, multicolored, prismatic, contemporary digital design, flat design aesthetic, bold typography, cadmium red, cadmium orange, chrome yellow, viridian green, cerulean blue, ultramarine violet, magenta, high saturation, high-key value structure, complementary harmony, grid composition, asymmetrical balance, graphic design, visual identity, campaign imagery, celebratory, joyful, inclusive, modern, clean edges, vector aesthetic, sans-serif typography, screen interface, mobile-first design, vibrant palette, chromatic intensity, festive, affirmative, unified visual language, brand communication, social campaign, digital media, contemporary commercial art, warm-cool contrast, spectral graduation

To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.