Golden A' Design Award Winner 2021
exhibition design, aerial view, trade fair, technology exposition, cobalt blue, violet magenta, electric purple, warm amber, white illuminated structures, black aluminum truss, geometric grid, urban planning aesthetic, contemporary exhibition, LED lighting, wayfinding graphics, modular pavilions, high-key artificial illumination, cool color temperature, warm accent lighting, rectangular format, bird's-eye perspective, crystallographic composition, industrial modern, commercial interior, experiential environment, circulation pathways, brand pavilions, digital screens, reflective flooring, cartographic floor graphics, technological aesthetic, immersive environment, spatial hierarchy, vertical display elements, horizontal truss system, luminous volumes, atmospheric violet wash, professional exhibition photography, large-scale interior, visitor engagement zones, multimedia integration, futuristic atmosphere
The annual international Municipal Innovation Exhibition and Conference takes place in Tel Aviv, Israel. The concept design for this year fair derived from the topic of innovation pertaining to Smart Cities. The design brief intended to create an experience along 3000 m2 where each visitor would be embarked in the discovery of the most recent innovations in regards to the City. The creation of a vertical town above an increasing urbanized world aimed to stimulate the imagination of the visitor with the feeling of finding himself in a City of Tomorrow.