The Treasure of Zbojniks Label | Toy Designs
The Treasure of Zbojniks Label by Sasha Sharavarau

The Treasure of Zbojniks Label

Golden A' Design Award Winner 2022

spirits packaging, plum brandy label, traditional distillate, mountain landscape illustration, folk art ornamentation, engraving style, crosshatch technique, indigo blue, ultramarine, cream ground, gold typography, dimensional lettering, serif display type, decorative border, circular medallion, crossed axes motif, fruit illustration, plum rendering, botanical detail, leaf patterns, cork closure, wooden cap, clear glass bottle, faceted shoulders, ribbed texture, rectangular format, vertical composition, Central European heritage, nineteenth-century aesthetic, Victorian commercial art, artisanal craftsmanship, premium spirits, traditional production, heritage branding, ornamental density, bilateral symmetry, typographic hierarchy, warm-cool contrast, complementary harmony, diffused lighting, studio photography, neutral background, product presentation, celebratory, authentic, abundant, refined

Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers who participated in insurgencies against serfdom. People believed that they had hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this became the main idea for the design creation.
The combination of regional ornaments, crossed shepherd’s axes, and a shield symbolizing the warlike nature of Zbojniks, the Velky Rozsutec mountain, hiding many treasures - each element of the label has its significance and tells unique stories from Slovak folklore.