Platinum A' Design Award Winner 2022
product packaging photography, luxury packaging design, minimalist composition, monochromatic palette, charcoal gray, graphite, slate gray, silvered neutral, matte finish, paper texture, textile cord, geometric forms, rectangular containers, asymmetrical balance, diagonal composition, overlapping planes, shallow depth, diffused lighting, overhead illumination, soft shadows, gradient penumbra, contemporary minimalism, Japanese aesthetic influence, wabi-sabi restraint, material refinement, tactile surfaces, uncoated paper, structural precision, brand identity system, premium positioning, sophisticated restraint, tonal harmony, cool temperature bias, blue-gray undertones, atmospheric depth, controlled environment, studio photography, spatial layering, foreground emphasis, middle ground development, background recession, hard edge definition, soft shadow transitions, high-end commercial photography, luxury consumer goods, gift packaging, retail presentation, understated elegance, contemplative mood, refined sensibility, material consciousness, sustainable design suggestion, artisanal craft implication, modern heritage fusion, East-meets-West aesthetic, design excellence, formal intelligence, visual poetry, restrained palette mastery, compositional sophistication, photographic precision, brand narrative, unboxing anticipation, tactile invitation, material honesty, structural integrity, design systemization, modular components, scalable identity, timeless aesthetic, anti-trend positioning, enduring quality, thoughtful manufacture, conscious consumption, elevated everyday object, functional beauty, purposeful design.
This package was created as a branding project for a floral artist. All of the brand's tools were created in a uniform gray color, which shows the true colors of the flowers. The packaging is designed in a simple achromatic color so as not to detract from the quality of the client artist's work. The symbol is based on the typography of a Japanese character meaning "flower", and all brand tools are created around this symbol. By using this "kanji" symbol, the client communicated to consumers its position as a Japanese floral artist.