Idun Red Heart Apple Juice | Toy Designs
Idun Red Heart Apple Juice by EvanChen

Idun Red Heart Apple Juice

Silver A' Design Award Winner 2022

packaging design, beverage packaging, apple juice, premium beverage, diagonal composition, crystallographic arrangement, cadmium red, ruby red, translucent vessel, cream label, gold accent, classical illustration, female figure, orchard imagery, linear illustration, typographic hierarchy, embossed cap, floral pattern, diffused lighting, specular highlights, high-gloss finish, matte label, complementary color scheme, warm palette, blush background, shallow depth of field, commercial photography, product photography, contemporary design, premium positioning, artisanal aesthetic, heritage reference, sophisticated branding, appetite appeal, brand identity, container design, sculptural form, tactile texture, visual rhythm, serialized display, collectible packaging, refined elegance, crafted quality

The goddess of youth who rules the golden apple: Idun. The main image pays homage to the artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment. The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples get from the Goddess of Youth to squeeze into juice.