Better Bodies Hi Brand Identity

environmental graphics, architectural typography, monumental letterforms, titanium white, carbon black, achromatic palette, high contrast, binary chromatic scheme, sans-serif typography, modernist type design, geometric letterforms, spatial wayfinding, branded environment, one-point perspective, rhythmic repetition, vertical panels, sequential revelation, industrial interior, exposed ceiling, polished concrete, reflective flooring, contemporary design, fitness environment, Swiss typography influence, rational modernism, graphic architecture, typographic installation, environmental branding, spatial identity, visual hierarchy, bold scale, fragmentary composition, threshold typography, dimensional graphics, optical balance, matte and gloss contrast, linear perspective, athletic facility, functional modernism, clean geometry, systematic design, visual cadence, architectural intervention, immersive typography, wayfinding system

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.