87MM Brand Story Book Design

brand story book, editorial design, typography-forward, mint green, viridian, verdant, monochromatic color scheme, sans-serif typography, embossed printing, debossed texture, book design, publication design, contemporary minimalism, Scandinavian design influence, matte paper stock, print media, multiple copies arrangement, scattered composition, asymmetrical balance, studio photography, diffused lighting, high contrast typography, black on green, manifesto text, brand philosophy, clean aesthetic, geometric precision, layered messaging, tactile texture, dimensional printing, conceptual branding, fashion industry publication, visual identity extension, modernist typography, helvetica-adjacent letterforms, bold weight fonts, cool color temperature, fresh aesthetic, professional execution, sophisticated restraint, deliberate casualness, controlled chaos, progressive revelation, material honesty

87MM is a representative fashion brand in Korea that creates everyday culture through sense and wit. Since its launch in 2011, it has been designed to tell the story of the past decade to the 87MM-loving public through Moment by Moment, We Say No Concept But Good Sense, a brand with 10 years of records. This will serve to communicate more closely with the young Korean public who like 87MM and are enthusiastic about it through the story of two founders as well as the 87MM brand story.