Platinum A' Design Award Winner 2023
packaging design, spirits presentation, premium baijiu bottle, cobalt blue vessel, ultramarine metallic finish, teardrop bottle silhouette, amphora form, natural wood closure, ribbed textile binding, ceremonial packaging, luxury gift presentation, bilateral symmetry, central axis composition, white curved panels, book-fold structure, charcoal gray interior, black velvet lining, matte substrate, high contrast palette, chromatic restraint, saturated blue accent, warm wood tones, burnt orange rope detail, calligraphic paper tag, ivory label, traditional Chinese characters, contemporary minimalism, heritage craft integration, sculptural bottle form, iridescent surface treatment, pearlescent coating, ceramic glaze aesthetic, lapis lazuli resonance, directional studio lighting, soft illumination, gradient modeling, reflective highlights, shallow spatial depth, foreground-middle-background layering, negative space emphasis, repoussoir framing, theatrical presentation, objet d'art positioning, contemplative refinement, quiet luxury, cultural sophistication, ceremonial gravitas, unboxing ritual, gift-giving tradition, artisanal authenticity, material contrast, tactile richness, organic-synthetic juxtaposition, temperature palette balance, complementary accent, typographic elegance, craft heritage reference, premium spirits category, collectible design object, sophisticated chromatic harmony, tonal drama, value contrast, luminous quality, dimensional depth, sculptural presence, refined execution, meticulous detailing, elevated commercial design
This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.