Beoplay Portal Advertising Campaign | Toy Designs
Beoplay Portal Advertising Campaign by Carlos Cabrera

Beoplay Portal Advertising Campaign

Platinum A' Design Award Winner 2023

atmospheric fantasy landscape, castle architecture silhouette, solitary figure contemplation, teal monochromatic palette, phthalo turquoise, cerulean blue, viridian green, aquamarine highlights, cadmium orange accent, golden yellow illumination, twilight ambiance, predawn atmosphere, dusk luminosity, digital matte painting, concept art aesthetic, cinematic visualization, gaming environment design, advertising campaign imagery, Northern Romantic tradition, sublime landscape, atmospheric perspective, aerial haze, sfumato mist effects, triangular pyramidal composition, golden ratio placement, three-zone spatial recession, foreground middle ground background stratification, reflective water surface, flooded terrain, scattered debris elements, weathered posts, organic matter, campfire warmth, architectural fenestration glow, dual temperature lighting, cool ambient environmental light, warm artificial accent light, low-key to middle-key tonality, vertical emphasis, horizontal stratification, asymmetrical balance, repoussoir figure, scale contrast, human measure against monumentality, contemplative mood, mysterious atmosphere, elegiac emotional register, romantic solitude, meditative stillness, liminal threshold space, transitional moment, sanctuary implication, journey narrative, arrival suggestion, fantasy worldbuilding, immersive environment, naturalistic spatial logic, imaginative architectural invention, spires towers pinnacles, irregular skyline silhouette, depth through atmospheric dissolution, selective detail rendering, smooth tonal gradation, textural specificity foreground, soft-edged transitions, hard-edged silhouettes, luminous quality, evocative lighting drama, sophisticated chromatic control, monochromatic harmony with accent, thermal contrast, visual rest areas, compositional rhythm, cinematic framing.

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.