Silver A' Design Award Winner 2023
leather derby shoe, chestnut brown, full-grain leather texture, cream midsole, olive cushioning, tufted quilted fabric, speckled gray foam, pale blue ribbon accent, sage green background, mauve fibrous surface, corrugated gray pedestal, spherical decorative elements, exploded view composition, product visualization, contemporary 3D rendering, digital illustration, photorealistic materials, soft diffused lighting, warm earth tones, cool accent colors, vertical compositional axis, pyramidal structure, floating arrangement, gravity-defying display, material study, textural variety, commercial product art, modern design aesthetic, tactile surfaces, premium craftsmanship, sophisticated color harmony, analogous warm palette, complementary cool accents, shallow spatial depth, layered planes, high detail rendering, professional product photography style, aspirational luxury, comfort technology visualization, refined elegance
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed. The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall. The biggest challenge was that through a few elements and textures the sensation the product needed.