Platinum A' Design Award Winner 2024
environmental graphics, arena installation, suspended LED display, Op Art aesthetic, geometric pattern grid, optical illusion motifs, concentric circles, radial sunbursts, checkerboard tessellation, spiral patterns, star iconography, basketball silhouettes, rainbow arcs, cadmium red, chrome yellow, cerulean blue, viridian green, magenta, electric orange, high saturation, chromatic vibrance, diagonal composition, one-point perspective, theatrical lighting, spotlight beams, stellate light rays, hardwood court, honey-toned wood, reflective surface, ambient color pools, industrial ceiling, dramatic scale, monumental installation, contemporary graphic design, kinetic visual energy, Pop Art influences, psychedelic references, maximalist aesthetic, celebratory atmosphere, sports venue interior, immersive environment, branded experience, visual identity system, festive mood, dynamic symmetry, modular grid structure, warm-cool contrast, low-angle viewpoint, atmospheric depth
B. League is Japan's premier basketball league. Op art is an abstract painting calculated to create a special visual effect. Each square depicts a visual image related to basketball, as well as buildings and landmarks that symbolize Mito, the host city. The animation is so dynamic that the eye cannot keep up. The audience was drawn into an exciting immersive experience. The level of basketball in Japan has evolved dramatically in recent years, and the league has seen a dramatic increase in attendance, as well as the demand for high quality in key art and venue production.