SUMMER PALACE TOUR Brand Design

brand identity design, commemorative graphics, architectural illustration, isometric rendering, traditional pavilion motifs, pagoda imagery, celadon green, vermillion red, burgundy background, cadmium yellow accents, gold detailing, warm earth tones, cool jade tones, cultural heritage visualization, anniversary celebration graphics, systematic brand application, printed collateral, diagonal composition, crystallographic arrangement, geometric precision, flat color planes, linear detailing, contemporary interpretation, historical reference, vector illustration, digital design, Asian aesthetic influence, ceremonial architecture, decorative motifs, circular logo design, typographic integration, multi-piece presentation, cultural symbolism, sophisticated palette, thermal color contrast, layered depth, atmospheric suggestion, celebratory mood, institutional branding, commemorative publication, heritage tourism, refined execution, visual rhythm, systematic consistency

The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.