Silver A' Design Award Winner 2024
boutique chocolate packaging, holographic iridescent surface, spectral color gradient, cyan to magenta transition, metallic gold accent, matte black substrate, silhouette illustration, narrative vignette, dreamlike imagery, whimsical figures, wire basket container, zenithal photography, charcoal black background, contemporary packaging design, East Asian typography, percentage typography, cocoa content indicator, premium confectionery, product photography, still life arrangement, overlapping composition, diagonal vectors, contained abundance, commercial sophistication, tactile contrast, smooth versus textured, warm-cool temperature contrast, internally illuminated effect, reflective surface, transformative material, storytelling theme, bedtime narrative, playful sophistication, collection display, visual hierarchy, bilingual typography, rectangular format repetition, luxury positioning, artisanal aesthetic, spectral light play, modernist sensibility
This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.