Dotline Corporate Identity

monorail vehicle wrap, corporate identity application, environmental graphics, geometric abstraction, circle motifs, ring forms, overlapping shapes, emerald green, cadmium vermillion, golden yellow, cobalt blue, ultramarine, tangerine orange, white ground, polychromatic palette, contemporary graphic design, transportation design, large-scale graphics, vinyl application, suspended railway, aerial composition, clear sky backdrop, natural daylight, saturated colors, color transparency effects, optical color mixing, diagonal flow composition, dynamic balance, asymmetrical arrangement, positive negative space, crisp edges, precision application, Bauhaus influence, modernist geometry, systematic color theory, brand identity, public transit branding, kinetic context, mobile canvas, urban infrastructure, joyful palette, celebratory color, high visibility design, professional execution, bold chromatic statement, visual rhythm, scale variation, hierarchical composition

Dotline has been facing a huge business challenge, which is as same as others in the welfare industry: a shortage of human resources. This identity system design is to inspire a company’s vision to their staff, candidates, and related people. The company’s vision is Social Heroes. Dotline sees all staff who come for help in someone's daily life as heroes. The logo is a graphical symbol of a hero flipping a cloak and moving forward designed from the letters, D+L. As Dotline provides 7 business categories, the logos come in 7 different colors with each business name typed with a brand typeface