Borna Sazegan Brand Identity

brand identity design, environmental graphics, billboard design, architectural marketing, construction industry branding, corporate visual identity, large-format graphics, urban wayfinding, coral red, warm orange-red, cadmium red light, vermillion tones, amber gold, burnt sienna accents, charcoal black, graphite gray, crisp white, high contrast palette, complementary color harmony, warm dominant temperature, technical illustration, wireframe drawing, isometric projection, architectural line work, vector graphics, sans-serif typography, bold uppercase, geometric letterforms, contemporary modernist style, Swiss design influence, international style, minimalist composition, grid-based layout, tripartite division, left-to-right narrative, horizontal banding, striped background, industrial photography, nocturnal lighting, golden hour warmth, structural framework, scaffolding motif, crane imagery, truss systems, engineering diagram, construction theme, infrastructure symbolism, strength messaging, solidity, precision, technical sophistication, professional corporate, urban context, architectural environment, building facade integration, large-scale installation, public-facing communication, high legibility, distance viewing optimization, clean execution, sophisticated color deployment, material reality, conceptual diagram, transparency effects, layered composition, diagonal vectors, dynamic equilibrium, confident tone, approachable warmth, accessible professionalism.

This visual identity is designed for a construction-related group. The brand strategy communicates power and resilience, speed, and beauty in construction, which is conveyed to the audience through the selection of symbolic animals. The source of inspiration for this identity comes from the lines created by metal structures during the construction process, and these lines were used to create the symbolic animals. These illustrations can be utilized in various contexts in detail, completeness, and combination.