Silver A' Design Award Winner 2024
phoenix illustration, emerald green, vermillion red, shell pink, golden ochre, commemorative stamps, brand identity system, presentation booklet, calligraphic typography, cultural heritage design, contemporary folk art revival, ornamental flourishes, cloud motifs, mythological bird, postal collateral, metallic embossing, complementary color harmony, high saturation palette, diagonal composition, overlapping planes, vector illustration, graphic design system, celebratory aesthetic, auspicious symbolism, ceremonial materials, decorative arts tradition, refined line work, organic flowing forms, institutional design, warm-cool temperature contrast, matte and glossy finishes, cultural celebration, heritage branding, philatelic design, presentation packaging, visual identity, commemorative edition, East Asian aesthetics, contemporary traditionalism, festive register
Boluo Dan is a millennium temple fair, recognized as one of the national intangible cultural heritages. The logo integrates traditional symbolic elements such as the main architecture of the South Sea Temple and the Chinese character Nan, alongside locally distinctive totems, extending the brand's artistic application. It incorporates the Eastern philosophical concept of Heaven as round and Earth as square, embodying both traditional charm and contemporary essence, effectively promoting the dissemination and development of folk culture.