Silver A' Design Award Winner 2025
Chinese Zodiac, typographic design, calligraphic illustration, vermillion red, metallic gold, seal script influence, pictographic typography, zoomorphic letterforms, dragon character, snake character, monkey character, ox character, rabbit character, stamp format, philatelic aesthetic, modular grid, crystallographic composition, figure-ground reversal, complementary color scheme, warm palette, high contrast, celebratory mood, cultural heritage, festive register, brushwork texture, gold leaf effect, scalloped borders, perforated edges, traditional meets contemporary, graphic design, visual identity system, systematic typography, cultural symbolism, auspicious imagery, lunar calendar reference, twelve animals, character design, logographic system, illustrative lettering, metallic finish, lacquer-like surface, East Asian aesthetic, decorative arts influence, refined execution, bilateral arrangement, vertical orientation, rhythmic repetition, luminous quality, heritage revival
The fusion of the twelve Chinese zodiac signs and the art of seal script. The twelve Chinese zodiac signs are Chinese culture. They are the zodiac signs of the year a person is born in. They have rich historical legends and image philosophy of cultural significance. Seal script is a style of ancient calligraphy fonts. The author combines historical culture, image philosophy, and seal script style into new graphic designs. They show not only graphic design, but also a manifestation of culture. The author wants to let the world know about China's history and culture through them.