Miniso Land Retail | Toy Designs
Miniso Land Retail by Li Xiang

Miniso Land Retail

Golden A' Design Award Winner 2025

retail interior design, experiential architecture, maximalist composition, saturated chromatic palette, carnival aesthetic, circus tent striping, crimson red, powder blue, magenta pink, coral orange, chartreuse yellow, purple violet, seafoam green, neon illumination, bulb lighting, checkerboard flooring, diagonal striped ceiling, circular signage, arrow motifs, concentric rings, plush merchandise display, cylindrical columns, mirror reflection, high-key lighting, warm incandescent glow, Pop Art influence, Memphis Design reference, postmodern playfulness, tetradic color harmony, one-point perspective, theatrical retail environment, immersive spatial design, joyful atmosphere, celebratory mood, contemporary commercial architecture, glossy surfaces, soft textures, visual abundance, dynamic composition, centrifugal energy, nostalgic fairground reference, democratic festivity, sensory engagement, chromatic intensity, geometric pattern play, vertical layering

Within the three story space of Miniso Land, there are six major areas and over seventy types of co-branded products from various IP worlds. Designer achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world.