Pepsi Electric 2024 Influencer Kit

product presentation design, influencer kit, unboxing experience, beverage packaging, electric blue, cobalt ultramarine, luminescent surface, monochromatic harmony, bilateral symmetry, trifold structure, theatrical reveal, concentric circles, sonic wave motif, reflective surface, mirror reflection, sculptural bottle, organic form language, droplet texture, condensation effect, elevated plinth, contemporary commercial design, premium packaging, experiential design, nocturnal atmosphere, technological aesthetic, cool chromatic temperature, matte and gloss contrast, edge illumination, dramatic lighting, ritual presentation, collectible packaging, limited edition aesthetic, brand activation, visual pulsation, radial composition, hierarchical arrangement, sophisticated minimalism, tactile surface, sensory anticipation, celebratory unveiling

Pepsi recently unveiled a new logo and visual identity system: the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, they released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects the challenger spirit and Thirsty for More attitude.