Bronze A' Design Award Winner 2025
Baijiu packaging design, premium spirits vessel, oval bottle form, champagne gold metallic finish, translucent layered surface, cerulean blue, turquoise, coral pink, warm amber, soft lavender, golden ochre, terra-cotta background, calligraphic medallion, traditional wave motif, stylized water imagery, robed figure, crane symbolism, fluid atmospheric gradients, luxury beverage packaging, cultural heritage design, contemporary traditional synthesis, high-end consumer product, gift-worthy presentation, vertical centralized composition, geometric oval format, organic decorative elements, hard-edge metallic framing, soft atmospheric transitions, luminous transparency, light-refractive materials, specular highlights, diffused glow, layered depth illusion, warm color temperature dominant, cool accent passages, sophisticated chromatic harmony, analogous with complementary accents, traditional craftsmanship references, modern material technology, celebratory register, contemplative mood, refined elegance, cultural authenticity markers, artisanal quality signifiers, premium market positioning, ceremonial function suggestion, collectible object presence, shelf impact design, brand distinction, heritage storytelling, poetic visual narrative, masterful technical execution, museum-quality finish, detailed surface complexity, full tonal range, saturated chromatic passages, warm environmental integration, studio lighting presentation, pristine condition, frontal viewing orientation, isolated subject emphasis, aspirational aesthetic, timeless design approach, East Asian cultural coordinates, literary allusion, scholarly refinement, material luxury, tactile appeal suggestion, visual richness, layered meaning potential.
Taking cultural transformation and craft innovation as its core, this project focuses on the poetry of Su Shi and theatrical elements to design a series of cultural liquor bottles inspired by his works. Su liquor promotes traditional Chinese culture, embodies the spirit of Dongpo, and advocates for cultural confidence. By using Su liquor as a foundational element, the project creates the Su Dongpo souvenir liquor, which further contributes to the cultural identity of Yanghe and enhances the overall brand consumption experience.