Platinum A' Design Award Winner 2020
seafood packaging design, rectangular box format, isometric arrangement, complementary color harmony, Prussian blue, navy blue, cadmium orange, linear illustration technique, marine iconography, scallop shell motif, fish illustration, contour line work, geometric composition, modular system, contemporary minimalist aesthetic, matte surface finish, sans-serif typography, white reversed text, neutral gray background, studio lighting, soft directional illumination, cast shadow, shallow depth of field, product photography, graphic design, visual identity system, brand packaging, premium quality indicators, nautical theme, scientific illustration style, mid-century modern influence, chromatic temperature contrast, warm-cool juxtaposition, high saturation, asymmetrical balance, diagonal composition, overlapping forms, rhythmic pattern, negative space distribution, hard edge treatment, crisp contours, dimensional volume, geometric planes, clean lines, restrained palette,legible hierarchy, shelf presence, appetizing presentation, sophisticated restraint, artisanal quality suggestion, technical precision, consistent line weight, modular family, cohesive system, contemporary commercial design, food packaging category, retail environment optimization, brand distinction, memorable identity, thoughtful integration, functional communication, aesthetic refinement, visual clarity, chromatic boldness, timeless appeal, fresh interpretation, traditional category advancement, trust indicators, quality signifiers, marine authenticity cues, vitality expression, flavor suggestion, appetite appeal, approachable sophistication, premium positioning.
The packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.