Zacapa Reserva Limitada 2019 Branding and Design

premium spirits packaging, limited edition design, luxury branding, aged rum presentation, amber liquid, mahogany tones, burnt sienna, warm metallic gold, champagne accents, pearl gray, charcoal gradient, atmospheric photography, cylindrical tube packaging, woven petate texture, natural fiber craftsmanship, calligraphic typography, embossed decorative elements, gilded linear motifs, flowing organic curves, bilateral composition, three-quarter lighting, soft shadow modeling, specular highlights, shallow depth of field, smoke atmosphere effects, matte and glossy surface contrast, refined material palette, heritage craft references, contemporary elegance, collectible presentation, solera aging process, celebratory occasion, connoisseur appeal, sophisticated minimalism, warm-cool temperature contrast, vertical format harmony, product photography excellence, tactile surface variation, luminous transparency, ceremonial reverence

forceMAJEURE Design was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, designers blended washes of colors and textures inspired by the lush Guatemalan landscape. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.